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AdExchanger: News and Views on Data-Driven Digital Advertising

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AdExchanger: News and Views on Data-Driven Digital Advertising

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Omnicom Trading Desk Accuen Builds Programmatic Practice In Latin America
Online Video Budgets Starting To See TV Spend Says Mindshare CSO Bitterman
Jumptap CEO Talks New Unified Audience Exchange, Mobile Trends
State of Retailing Online: Marketer Priorities Span Paid Search, Mobility
Why Big Brands Aren’t Buying Self-Service
Media6Degrees Adds Mobile; Facebook's Sticker Future
DAA’s Lou Mastria Blasts TPWG Decision
Yahoo In Transition: Q2 Display Continues To Decline Due To Non-Guaranteed, Pricing
Retargeter AdExtent Evolves From 'App' To Full Platform Closely Aligned With DSPs
Quote: 'New' Marketing Is A Lot Like Ping Pong
Newsletter
PROGRAMMATIC I/O
Define It
This Week's Top 10
Recent Comments

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Get Daily AdExchanger
Marketers: Get Programmatic September 16, New York City

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mobile data entry july programmatic quarter digital marketing advertising it’s companies adexchanger display lot appnexus exchange latin america trading online social marketers compared ceo 17th dsps paid marketer big earnings publishers bitterman self-service strategy adextent omnicom retargeting clients buying

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today agency year yahoo 16th advertisers audience unified we’re native device people consumers brands profile accuen facebook revenue news offering twitter user story interview evolves retail company ads release digitas mindshare media6degrees space everyscreen real-time platforms jumptap month spending segments agencies buyers jacobs tpwg match focus multiple desk google standard operations american consumer screen mastria

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offering twitter user story interview evolves retail company ads release digitas mindshare media6degrees space everyscreen real-time platforms jumptap month spending segments agencies buyers jacobs tpwg match focus multiple desk google standard operations american consumer screen mastria pong address ping survey spoke decrease report growth matching interactive you’re founder standardized retargeter comments sites george bid bell driven experience platform ad-tech mobility retailing serving traffic solution business screens environment priorities algorithms york point liyakasa kelly web users technology aquino judith desks pricing korea resellers increasing campaigns patterns excluding decreased properties written continues optimization network percent solutions gaap managing decision brazil global director central unit working countries building lou chris holding region started greene option daa’s earlier channels markets opening idg enterprise friedenberg viewability co-exist sales views data-driven rtb metric depends kaplan group group’s david digitally proposal save coupon desktop issue spend chief john decline number content video budgets ebbert jordan groupm appears share ex-tac diluted

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pong address ping survey spoke decrease report growth matching interactive you’re founder standardized retargeter comments sites george bid bell driven experience platform ad-tech mobility retailing serving traffic solution business screens environment priorities algorithms york point liyakasa kelly web users technology aquino judith desks pricing korea resellers increasing campaigns patterns excluding decreased properties written continues optimization network percent solutions gaap managing decision brazil global director central unit working countries building lou chris holding region started greene option daa’s earlier channels markets opening idg enterprise friedenberg viewability co-exist sales views data-driven rtb metric depends kaplan group group’s david digitally proposal save coupon desktop issue spend chief john decline number content video budgets ebbert jordan groupm appears share ex-tac diluted demand year-over-year and get deadline doubleclick $423 $535 upcoming $473 11-percent mediamath turn addition pressure” flexibility unlocking numbers projected timing $472 non-gaap  coincides “unfortunate” “adding stressing lovers pdf slides augmenting 12-percent manager street wall invite meet launching teleconference positioned co-chair peter stripping personally  check “we office swire route initiative submitted continue espn bureau sportscenter behavioral direction ” the stakeholders identifiable sold tools non-guaranteed workable proposed collecting “i reported independent operator ad-exchange raised closely decided transition aligned price feature existing concerns version decker shift making imperfect performance rules radian6 rewriting storm triggit response testing dsp’ james– comments wen surge fbx vkontakte weibo isn’t scripps’ refuses dsp convergence cartesian approach churn rocket salesforce plug dollars shifting fuel finds simultaneously marcelo cents james funny flat jamie michele appello “ooo ooo policy contact rights reserved use privacy terms compete yourself” flowing discussion high rafael cosentino enjoying presence iago constructs serve smaller good interaction veerle public revealed don’ takes videology sets focused “math-vertising skill requiring decisioning leveraging patient universe can’t surgical adaptive consistent signs predictive vital arrows shoot keinan worked scale promote helped expansion integrated support control archery target quote retarget built-in constricted putting environments it what selling bidding define agenda programmaticseptember city see data’ algorithm partners discuss opportunity 10 programmatic week' industry thinking o marketers adexchanger newsletter programmatic of  client leadership calling brian owned earned sherpa iab connect daily entries older marketplace city marketplaces ideas notion “native” native-based mechanism default communication commoditized fast filling niche tech emerging adoption traditional conversation streams dear strategies topics variety week discussed “hot”  first feeds tweet embraced tumblr there’s fascination created time-consuming urgent rising desire frequency observation hopping what’s happening customarily bought they’ve targeted programmatically buy impetus work bridging gap trends talks expensive money critical reaching tells partnership exclusive problem challenge tackling april held greater reach exercise desires reflects wider pointed local xaxis internal wpp frontier regional increases josh olympics practice officially builds loyalty home contact events resources newsletter jobs programmatic analytics coverage nations hispanics cup revolve tended comprise south requests built june exec announced cso europe starting officer north industry-wide event newfronts pre-cursor co-founded newfront tremendous offices oversee hub miami team account overlay outsourcing locations locally day-to-day ground teams establishing middleman console small portion options exploring including vendors larger asked future round-up sticker adds ended rarely players plenty taykey buzz avner amit today’s column self-serve appearances 10% customers process offer deceiving peers sign-up targets pitch adexchanger’s cross-channel cross-screen channel augments blasts alliance draft universal reject protection reacted tracking bring computers browsers doubled acquiring yesterday mobile media6degrees play tripled phillips smartphones tablets includes multidevice referenced moving revolution fresh shop org’s forrester findings focusing efforts joint state merchandising vessel drive commerce area released unsurprisingly span creative anonymized quantifiers individual permitting allowing segment starts identified inventory deliver anonymize methodology audiences based applications multichannel claiming optimize respondents 44% playing lead differing formats members community thinking” “data usage aren’t inbound better-manage 15% natural appropriated 40% average budget topped google’s picking retailers fragmentation increased evolving track

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adexchanger programmatic

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adexchanger programmatic online advertising mobile views news digital data-driven

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online advertising mobile views news digital data-driven continues adextent display decline non-guaranteed transition retargeter pricing blasts lou daa’s future mastria evolves decision tpwg yahoo dsps comments week' define daily marketers city york september newsletter pong sticker aligned closely quote marketing ping lot platform buying spend starting budgets mindshare cso jumptap bitterman video america desk trading omnicom accuen builds latin practice ceo talks brands big mobility aren’t self-service adds media6degrees paid span exchange audience unified trends retailing priorities marketer facebook