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Home ‹ Adlucent: Online Retail Internet Marketing

Description

Adlucent provides Paid Search, Pay Per Click (PPC) and Search Engine Marketing (SEM) services to Online Retailers.

Keywords

Austin SKU product landing page internet marketing strategy strategic sem search engine marketing optimization seo texas central tx web site online advertising ppc bid management

H1

Adlucent › We Bring Your Customers To You

H2

The Latest
Adlucent, At A Glance
Adlucent uses paid search to maximize profitable revenue growth and improve business performance for retailers.
Aggressive Growth with Google Shopping
Capitalizing on Google Product Listings Ads
Customer Segments, A Powerful Paid Search Lens
Profitable Growth, Year Over Year
Driving Profitable Revenue Growth–Quickly
Finding Buyers in a Tight Economy
Andra Group, Premier Lingerie Destination,
Finds Perfect Fit
Profitable Revenue Growth, Guaranteed
Retail Search Just Got Smarter with Real-Time Analytics
Adlucent Deep Search™ Strategies Help Mumboe Triple Conversion Rates and Reduce CPA
The Importance of Integrating Inventory into Retail Paid Search
CTR: The Metric and the Myth
Making Advertising More Relevant: A Win/Win for Consumers and Retailers

H3

Four Google Shopping Strategies
Google Shopping Report
PLA Management Best Practices
Predictive Paid Search Report
Retail Insights E-book
What We Do
Success Stories
Our Story
BabyEarth Leverages Adlucent's Precision Product Matching™ to Increase Revenue and Market Share
Adorama Sees Increased Ad Performance and Revenue Impact Using Precision Product Targeting
Top Retailer Focuses on Driver's of Customer Acquisition
Google Shopping Key New Tool Driving Non-Brand Performance
Adlucent Exceeds Revenue Goals for Buy.com Despite Downturn
Adlucent Doubles Revenue While Improving Profitability
Adlucent’s Performance SEM Doubles Revenue for Discount Office Items
Latest SEM advances let retailers know what’s hot, what’s not.
Smarter Ad Optimization Discovers New Revenue

H4

How Adlucent Works For You
RETAIL-OPTIMIZED TECHNOLOGY
What is the Best Ad?
Our Story
Our Mission
Some quotes from the exercise:
Leadership Team

H5

We Speak Retail
ONE SIZE DOES NOT FIT ALL
SEARCH MADE STRATEGIC
A PARTNERSHIP ALIGNED TO YOUR GOALS
AN EXTENSION OF YOUR TEAM
A Predictive Approach
A Decade of Experience
The Pure Performance Model
Integrating critical client data
Merchandising
Bid Optimization
Inventory Integration
Data Integration
Retail Analytics Dashboard
Ad Creation
Partnering with Adlucent
Creating Reach Through Relevancy
Achieving Targeted Growth
ABOUT BABYEARTH
MICRO-SEGMENTED TARGETING AND OPTIMIZATION
PRODUCT LISTING ADS PROVE TO BE AN ADDITIVE AND EFFICIENT REVENUE CHANNEL
KEEPING UP WITH EFFECTS OF PLA ADOPTION
ABOUT ADORAMA
Need For a Customer Lens
Mapping to Customer Segments
Quantifying Customer Impact
About Free People
Building a Relevant and Profitable Strategy
Achieving 102% Year-over-Year Growth
Key Contributing Factors to their Success
Key Contributing Factors to their Success
About Wasserstrom
Jewelry Television (JTV)
Dramatic, Paid Results
Additional Insights and Benefits
About Jewelry Television
The Search for Better Returns
Buy.com Turns to Adlucent
Putting Deep Search™ to Work
Doubled Conversion Rates and Increased Profitable Revenue
About Buy.com
The Search for Superior Return on Investment
Andra Partners with Adlucent
Remarkable Returns Leveraging Deep Search™
About Andra Group
Pay for Performance Model Guarantees Results
Ten Times the Online Presence
Driving Profitable Growth
About Discount Office Items
THE KEYS TO REAL-TIME SEM SUCCESS
ADLUCENT REAL-TIME DASHBOARD
Multi-Phased SEM Strategy Triples Conversion Rates
Seven-Fold Expansion of Keyword Coverage Yields Strategic Market Insight
Year-End Goals Shattered, with Conversions Up and CPA Down by 75%
About Mumboe
It’s All About the Conversion Rate
What’s Wrong with Automated Bid Management Systems
A Better Approach
Adlucent: The Right Choice
CTR: The magic metric
Conflicting data proves costly
Clicks come close
Profits make an impression
Michael Griffin

Text Analysis

Cloud of Keywords from all content
High relevance
 

adlucent revenue products product customer paid retailers inventory growth retail campaigns buy conversion company marketing data performance online customers keywords technology advertising deep items ads profitable business retailer office drive bid discount strategy spend driving campaign search&trade mumboe free shopping level average cpc based management wasserstrom jtv program stock increase babyearth model ctr rates optimization internet market goals adorama largest michael cvr google rate cool analytics keyword plas increased approach strategies cost real-time text brand merchandising account sales consumer relevant year higher leading year-over-year demand people offers compensation partner trends web unique categories profitably pdf &ldquo percent working performance-based systems manage began years highly jewelry predict cpa identify focus offering team optimized understand effective launched optimize out-of-stock prices managing segments coverage targets quality analysis non-brand work pay group grow opportunity click innovative competitive needed continue passion months factors millions impact daily margins shipping software addition roas report austin engine turned performing insights agency efficient costs bids reach size determine pricing baby making efficiency aov advances promote testing june order wasted ability improve traffic achieve item allowed acquisition goal selection helps accounts listing adjust horton service automatically metrics profit firm predictive aligned

Medium relevance
 

algorithms apparel response integrating tool critical aggressive conversions basis precision leveraged spending industry ceo brands experience including gemstones view status eventually seasonal frequently competition helped category levels 25% dramatically leverage gross impression president clients future easy focused terms achieving highest guarantees programs profitability click-through social control efforts clicks meet leads monthly partners targeted gpi worked impressed platform growing agencies companies historic return multiple fast amazon monitor underwear finding developed drives converting drop picture delivered advanced coffee relationship shields point exercise grown solutions high shared wrong reporting television complex catalog total cvrs share expand number queries behavior messaging promotional women allocated wasserstromʼs changing financial attract closely technical specialty mapping segment unwavering contract providers sellers metric founded standards e-commerce product-level founder griffin confidently proven buyers agreements approaches culture acquisitions closer goods budget purchase adlucentʼs bring challenging step increases record economy expertise automated extensive bidding lost dollars ecommerce improving remarkable dramatic ppc restructuring insight strategic additional intrigued pausing dedicated marketers reviews problem accurately color targeting additionally reducing active latest knew investing turn continued

Low relevance
 

underwear finding developed drives converting drop picture delivered advanced coffee relationship shields point exercise grown solutions high shared wrong reporting television complex catalog total cvrs share expand number queries behavior messaging promotional women allocated wasserstromʼs changing financial attract closely technical specialty mapping segment unwavering contract providers sellers metric founded standards e-commerce product-level founder griffin confidently proven buyers agreements approaches culture acquisitions closer goods budget purchase adlucentʼs bring challenging step increases record economy expertise automated extensive bidding lost dollars ecommerce improving remarkable dramatic ppc restructuring insight strategic additional intrigued pausing dedicated marketers reviews problem accurately color targeting additionally reducing active latest knew investing turn continued primary reveals shoes custom innovation suppliers judging intelligence granular urban attributes popularity effects ensure public combination established competitor pauses compare experienced confidence outfitters mix convert thousands side-by-side variety shoe apply music powerful double-digit tests attracting planning faulty relies implement defined correct tying generating leveraging designed application superstore&trade mission texas divided competes on-demand dynamic nature exceed seconds measured lingerie today doubles implemented expansion keeping array boost perfect realize destination intersection express rapid linking expense capabilities availability predicting modules reduce integration difference doubled maximizing relevance exceeded ratings expanded non-branded fresh retail-centric sought tough improvements geared paused asked ambitious putting pilot 3-month existing groups waste constantly greater intimate cpcs progressively massive discovers maintained visit query opportunities capitalize driven savvy contributing alignment ship 102% feed window rolling calculated tactics drops equation advantage eliminate 75% hisroom inefficiency explains united loose herroom annual relevancy expanding employed modeling understanding daunting craig landing sharing activities exclusive target foodservice diverse popular acceptable marketer supplies comprehensive developing incomplete proprietary conclusions ultimately built unparalleled support retail-optimized corporate effectively creativity manufacturers member copy competitors fastest-growing partnered client comparisons conflicting capitalizing listings analyzing power dream high-quality maximize solely initiatives dynamically perspective focusing customized strictly personalized micro-segmentation utilized final analyzed top-selling sake impressions shift resources aggressively valuable margin overstock sustainable led genuine task works percentage august fit self-managed partnership tasked selected promoting efficiently define create tied smarter variations launch in-stock points trend adoramaʼs july receive dashboard 100% helping month feedback theories converts chemistry world’s priorities digital practices position expert promotions nicholas decisions learn achieved running

Very Low relevance
 
primary reveals shoes custom innovation suppliers judging intelligence granular urban attributes popularity effects ensure public combination established competitor pauses compare experienced confidence outfitters mix convert thousands side-by-side variety shoe apply music powerful double-digit tests attracting planning faulty relies implement defined correct tying generating leveraging designed application superstore&trade mission texas divided competes on-demand dynamic nature exceed seconds measured lingerie today doubles implemented expansion keeping array boost perfect realize destination intersection express rapid linking expense capabilities availability predicting modules reduce integration difference doubled maximizing relevance exceeded ratings expanded non-branded fresh retail-centric sought tough improvements geared paused asked ambitious putting pilot 3-month existing groups waste constantly greater intimate cpcs progressively massive discovers maintained visit query opportunities capitalize driven savvy contributing alignment ship 102% feed window rolling calculated tactics drops equation advantage eliminate 75% hisroom inefficiency explains united loose herroom annual relevancy expanding employed modeling understanding daunting craig landing sharing activities exclusive target foodservice diverse popular acceptable marketer supplies comprehensive developing incomplete proprietary conclusions ultimately built unparalleled support retail-optimized corporate effectively creativity manufacturers member copy competitors fastest-growing partnered client comparisons conflicting capitalizing listings analyzing power dream high-quality maximize solely initiatives dynamically perspective focusing customized strictly personalized micro-segmentation utilized final analyzed top-selling sake impressions shift resources aggressively valuable margin overstock sustainable led genuine task works percentage august fit self-managed partnership tasked selected promoting efficiently define create tied smarter variations launch in-stock points trend adoramaʼs july receive dashboard 100% helping month feedback theories converts chemistry world’s priorities digital practices position expert promotions nicholas decisions learn achieved running herman insight given doubling longtime collaboration&rdquo continuing determination&rdquo transform openness&rdquo themes yearend sku-level emerged techniques cpa download minimizing exploration&rdquo innovation&rdquo hundreds seven-fold dashboard adlucent environs visions quotes common style friend applied yields viable excellence&rdquo cups triple tripling blank multi-phased awareness mumbo recruited in-depth build exposure allowing access substance limited bootstrapping technologies objective initial free-account signups cpa multi-phased college apartment rates adlucent triples integrated registrations trial initially collecting sleepless mission when continually suggested canvas intelligent questions multivariate nights version officially unveiled talent hurdles vehicle 73rd kane nationally michael’s private eyes adjustments discountofficeitems adage combining analytics latest honored journal fast50 notch american-statesman factor believes numbers sustain jim items discount highlighted download sells bootstrapped rendering innovator thinker useless suddenly skyrockets pdf every 75-100% accustomed well-tuned excellent producing wasting priced york etailer magazine outlets dozens difficult&mdash major insider presence as longer generate worry techcrunch motivation spent expensive&mdash presence consistently foster tapped workplace competitively schedules shop committee money reallocate 000% young participates featured scramble catch purchasers squandered reactivated budgets agility instant senior leaders managers embracing encouraged moves link interns ideas pioneered sudden limitless rock&rdquo dashboard today powered behave horizons seller ozor &ldquo periods advance community smith &ldquo engage communities valued compete anticipate sophisticated buyer space simply venture 300% year-after-year slide worldwide creep game shifts reacting reasonable brings 10-25% majority leadership stewart facing jake team michael cto officer as certainty success michael executive griffin founder chief coolness playground smart approach the instability solution obtains re-starts matters fluctuations ambiguity repeats cycle pool clouded cyclic misinterpretation unsure condition column high-demand glance verge supply match illustrates best-performing portion confused freed re-allocated leaves well-performing falls cases undoubtedly fundamental delay rules investment re-allocates components delays measures revenue-per-click decline calculating extended process thinking peruse rising inaction moving uncertainty level&mdash averages original scenarios limitations worse originally wanted secondary close despite factoring sold intentions persist compensated lead pervasive cost-per-click notions cost-per-acquisition myth smarter 81 cvr revenue download 73%cpc myths pdf as mistakes relying metric since magic simple gold standard logic inspection gross-profit-per-impression examination assessed meaningless evaluating fact virtually capability retain subset 12 conflicting $21 combinations 01 cvr 8%cpa proves costly when emerge cogs quantify highest-margin difficult integration adlucent instance 45%cpc 22%cpc choice inventory overlooked 64 ctr 4%cpa $23 18 cvr 7%cpa $20 88 ctr sizes colors temporal brown faster out-of-stock&mdash story adlucent’s organize businesses secure repository details agreement employees affordable surpassed discovering 15x evolution mumboe mumboe reduction reality collaborate corporation paperwork delivers contracts commitments contractual overloaded small improves authorized users track milestones exchanged disconcertingly trickle started discover enabled adwords new-customer experimenting messages breadth conducted frustrated grew detailed buying 700% university signup website coffeeresearch 75% mumboe loves slow begun shattered year-end pursuing analytical sole educational 40% mid-october individual accountability impression to determining profits typically puzzle fixed decreasing winning calculate prevent visits systems most precisely conditions dramatically&mdash approaching radar fall times in profit-per-click days importantly clickthrough decays indispensable piece click-related plummets decision slowly erodes profit-per-impression envision thing&mdash retailers at consumers proliferate re-starting unwanted helpful pdf while search download discovered straightforward starts interests stock&mdash rate adlucent productive drawbacks switching applying remain prospective click-based observation hold historical offer inventory-triggered functionality pause lack expansive sees google product cmo and revenue targeting download green brian steinberg controlling eco-friendly implementing organic healthy living carefully offered adorama micro-segmented long-term 73% held 176% month-over-month out-paced contribution 10% type channel adorama title coupled hinged description performers additive prove safer commitment likelihood effort negated growth with impressive september 193% directed promoted creating starting in-house relevancy leveraging matchingtm matches predictably 201% 2012 average breakthroughs classics tried-and-true sets dedication demonstrates responsibility roof parents request babyearth this 129% incorporated actively babyearth raising low-margin spike 63% detailing reports purchases visually analyze responsiveness differences segments free lens people need director paulson lens paid distinctly drawing designers quantifying impact free featuring clothing people free vintage collections fashion live conversations deduce base reaching clearer determined proportionally controlled knowledge areas acquisition adorama adorama cost-effective stay nationʼs photo professionals serving micro-segmented scrutinize impacted channel funnel adoption as grows maintain exceptionally amateurs photographic driver focuses lens top acquisition download hypotheses refine by com customer mid-2011 telescope imaging video fields multi-channel forbes voted managed partnering deserves belief philosophy dashboards it’s strategic search personalizing all at you one pervades boosting retailer-centric we’ve revenues stores visited generates goldmine aligns employ vested extension team technology human substitute partner—one teaming obsolete tradeoffs navigate conduct goals when you’re choose that’s translating deliver do adlucent glance what stories adlucent hear align story we tips e-book congress 9152 2130 you 1 78704 contact us connect webinar blogtwitterfacebooklinkedin satisfaction solutions case fluctuates retailing exclusively seasonality volatility industries prevents speak 1% adlucent makita adlucent keyword studies about lxt tools conversion improvement category 7% category experts nuances you report dashboard personalize omniture retail sub-category performance identify lifetime drivers coremetrics external change data alerts shifts predict integration integrate offline input data feed value produce time-period growth with integration ad articles inventory leverages matching™ pdf share download earth studies creation create brands ad top-performing hand-crafted products analyze case text optimize restarting integration promote adjusts fine-tunes firms data in amounts curve staying sacrificing keywords—without uncover prioritize write technology adlucent’s ground scalability development tracking merchandising promote margins adjust optimization optimize behavior bid spikes respond fast-moving potential inventory behavior balance informed rebates make stale sub-category push merchandise promote limited-time manufacturer discounts travel accessories season holiday stage com buy marketplace rewarding providing setting decades boosted revenue within enhance equally captured climates economic entertainment range sporting outdoor fragrance located aliso california viejo bags toys cell hardware electronics phones books games videos feeds extrapolation exceeds economy adlucent tight downturn download exceptional wisot jeff open electronic enables efficiencies greatest evaluate elasticity television jtv assess 50
e-tailers serves adlucent facing turns revenue buy work to effectiveness automating activity compromise struggled challenges familiar tens depends returns over disappointing engaged trademarks marketplaces fashionable definition comfort up-to-date challenge items download guaranteed adlucent desiring one-stop group andra influence learning woman-owned properties websites style- takes bold chose stood review leader results like basing embraced fueling top-notch markets rapidly shake competing big combined box tripled 200% tomima engines knowing edmark sites bras undergarments expectations profitability download barnes wal-mart ebay noble premier fit adlucent 
finds boxers briefs understood adlucent andra revenue andra complexity broaden returns e-tailers predictable table superior lagging environment investment the unable leaving generic rings—were sapphire creatives objectives revolved 81% revenue—revenue of investment channels schemes develop important—customer different—yet success &bull caters flexible architecture technological garnered subustantially exact-match include waste-eliminating monitoring broader-match non-revenue negate portfolios teams 118% 136% ctrs eliminated incentivizes utilizes inefficiencies 50% positive performance download year google bhldn committed delivering complicated succeed terrain anthropologie spirit femininity invoke bohemian lifestyle niches merchandise landscape minute growth adlucent advertisements anticipation triple-digit maintaining sale consistent adding network strategy wasserstrom building edman reoccurring volumes display aligning optimal positions results within pay-for-performance completely soared ratio principle improved searching proportionately dropped jtv in 78% compared prior suspected plateau organizing tightly-focused benefits by central frequent sapphires types two—say rings search™ expenses appropriately negative shoppers scores placement cutting ranks quickly download growth&ndash local wasserstrom the amplified family-run steadily distributors restaurant regularly collected calendar close resonates promotion content success the structured carries lines associates century stainless remains family-owned services operated fabricated catering storage dinnerware kitchen cooking equipment bakery absorbs

Highlighted Content Analysis

Cloud of Keywords from all content
High relevance
 

adlucent revenue profitable growth paid performance retail google customer

Medium relevance
 

retailers shopping conversion product data optimization goals buy deep real-time driving online rates search&trade

Low relevance
 

data optimization goals buy deep real-time driving online rates search&trade market babyearth story precision management ctr inventory integrating cpa metric relevant predictive adorama report insights items strategy achieving dashboard contributing factors returns television jewelry integration bid doubles targeting impact office team model approach strategic increased discount segments lens group pay year fit ads marketing mumboe strategies analytics smarter latest

Very Low relevance
 
market babyearth story precision management ctr inventory integrating cpa metric relevant predictive adorama report insights items strategy achieving dashboard contributing factors returns television jewelry integration bid doubles targeting impact office team model approach strategic increased discount segments lens group pay year fit ads marketing mumboe strategies analytics smarter latest click ppc jtv wasserstrom internet putting work doubled turns year-over-year additional benefits dramatic people additive efficient channel prove listing services targeted micro-segmented keeping effects superior building engine free quantifying adoption mapping 102% remarkable choice magic conflicting systems automated rate wrong proves costly michael griffin austin sku product landing page internet marketing strategy strategic sem search engine marketing optimization seo texas central tx web site online advertising ppc bid management impression profits clicks close 75% conversions guarantees presence multi-phased leveraging relevancy investment partners triples seven-fold insight year-end shattered yields coverage expansion keyword return customers sees growth&ndash retailer finding share increase buyers focuses driver powerful downturn improving exceeds non-brand acquisition tool matching™ tight advertising perfect consumers making myth reduce guaranteed 
finds destination stories economy leverages e-book premier practices lingerie profitability &lsaquo experience pure glance decade maximize aligned extension critical client creation partnering creating &rsaquo bring merchandising triple partnership improve discovers works retail-optimized aggressive advances listings capitalizing technology mission speak size business leadership quotes exercise reach