Is Your Book Description Working For Or Against You?
You’re Not a Writer, You’re a Brand
Finding the Right Audience For Your Kindle Book
Book descriptions: love them or hate them, they are essential to selling a book. Many potential readers won’t even look at your first sentence without checking the description. If your description can’t sell them, then there’s no chance for your first sentence to work its magic because no one will see it.
You can only do this by giving a compelling description that hooks the reader, and shows them the type of experience the reader can expect with your book. You are selling the customer an experience. While the cover, title and first sentence can all convey that experience, you need to give them a fleshed out description of your book so that he or she sees why your book deserves their time.
If your book sales are flagging, it’s time to take a look at your book description.
What are some of the elements of a good book description?
Start with a strong headline to grab the reader’s attention.
After that, you then have to go into the body of the description itself. You need to include only the most salient and distilled parts of your book so that the customer gets a brief snapshot of what your book is about.
Your description should cover:
Who your book is for
Why should the reader care about your book
What makes it stand out from similar books on the subject.
Tips for a better book description
Write for your audience - Consider the type of person that typically reads your genre and be sure to hit all of the elements that the ideal reader would like.
Be Clear and Concise -Now is not the time to talk about every plot point, obscure reference or tidbit that you will have in your book. You need to write a description that leaves the reader knowing enough about your book, but still wanting more.
References are Fine -Is your book similar to another book or another author’s style? Don’t be afraid to reference another author in your description.
First Line - The first line (be it the headline or first sentence) is crucial to your success. This is the line that deserves all of your time and attention. Your book description should suck people in and have them wanting more. Take the time to craft a strong first line.
Revisions are Fine - Don’t be afraid to revise your description. This goes for both before and after publishing it. Some writers just want to get the description out of the way so that they can work on their next book. It’s best to write the description, let it sit for a few days, and then go back to it to see if you can condense or improve it.
Your book description is not something to skimp on, or rush through. Instead, consider it the sales letter for your book.
If you want an easy way to improve your book descriptions, check out my solution here: Description Detective . Complete training and automation make crafting best-selling book descriptions much easier.