Welcome to a relationship marketing platform that lifts you higher
All your data in one place
Measures your success
Appature Nexus combines the functionality of an integrated marketing database, campaign management, and analytics into a single SaaS platform. We enable marketers with the data, tools, and insights needed for successful insight-driven marketing.
Journeys enables you to design flexible, triggered campaigns capable of reacting to changes and interactions with customers based on business logic. Journeys, a new visual campaign creation capability, is integrated into Appature Nexus Touch.
Appature is now part of IMS Health!
IMS Health has acquired Appature to further expand its commercial services capabilities for life sciences and healthcare organizations. Read more...
Download our new whitepaper that provides tools to help your team thrive in the new era of data-driven marketing. Download…